Corporate Marketing Opportunities

Reach millions of South African students. Every school day, for years.

Sponsor Holdr pouches for high schools nationwide and put your brand in the hands of the next generation — while helping create genuinely focused, phone-free classrooms.

The opportunity

A single sponsorship, national reach

Every high school learner in South Africa is a potential Holdr pouch holder. A sponsor's branding travels with that pouch — in a blazer pocket, on a desk, in a bag — for as long as the learner is at school.

A handshake representing a Holdr partnership
6,007High schools nationwide
5.5M+High school learners
5 yrsAverage exposure per pouch — the length of a learner's high school career
DailyIn-hand use, every single school day

Figures reflect national high-school totals (Department of Basic Education data, 2023–2024, adjusted for secondary-school proportions). High schools represent roughly 24% of all schools and 31% of learners nationally.

ProvinceHigh schoolsHigh school learners
Eastern Cape1,278739,085
Free State247296,188
Gauteng7211,075,451
KwaZulu-Natal1,4561,177,059
Limpopo928736,518
Mpumalanga429470,918
North West375360,202
Northern Cape141125,526
Western Cape432519,696
National total6,0075,500,043
Why sponsors partner with Holdr

Brand reach that also does some good

Branding & reach

Direct, daily exposure to learners — and, by extension, their parents and teachers — inside every partner school, for the full multi-year life of the pouch.

A Holdr unlocking device with a placeholder space for a sponsor's logo
Your Logo Here

CSR impact

Supports schools with focus, discipline and learner wellbeing — a tangible, visible contribution to youth education rather than a logo on a billboard.

A businessman focused at his desk

Measurable impact

Progress can be tracked through school feedback, learner surveys, and engagement data as the programme rolls out.

Aligned with CSI priorities

Built to sit naturally alongside existing corporate social investment pillars.

Youth educationLearner wellbeingCommunity upliftmentSafety & focusSustainability
How a partnership rolls out

From pilot to national scale

  1. Pilot phaseLaunch across a first group of high schools with the sponsor's branding on every pouch distributed.
  2. Scale nationallyExpand to additional schools and provinces based on the pilot's results.
  3. Full-service deliveryHoldr manages manufacturing, distribution and staff training on usage — schools receive a ready-to-run system.
  4. Ongoing monitoringAnnual durability and branding-integrity checks, with an allowance built in for replacing lost or damaged pouches.
  5. GovernancePartnership agreements are structured around data-privacy requirements and Department of Basic Education guidance on materials distributed in schools.

Put your brand in millions of hands

Tell us about your organisation's CSI or marketing goals, and we'll talk through what a national or regional Holdr sponsorship could look like.